Centrocittà, highstreet retailer

We were approached by Centrocittà, which brokers high street retail space, to create a website for them, as they had only a host taken and a brand developed previously. The brand itself consisted of only a logotype and it became soon evident that all process of design would have to go through renewing the logotype first and adding some extra brand elements, like a description of the company's activities.

So taking a step back we went ahead and developed a long list of logotypes and a series of color palettes, to which the client requested many modification as well, the logotype and colors combination must have changed a dozen times before he was they were entirely satisfied.

On to the website, it was evident since the beginning that the best way of conveying the ideas behind Centrocittà stood and of which they made they working ethics and moto was to set up a blog, a stream of branding content in the form of articles that explained Centrocittà to the world though their view of their trade, high street retailing locations.

After many ulterior modifications of the original (and already approved) layout, in particular for the background, on which the client had gotten considerable interest, the website is scheduled for an online on June the 19th or before, depending on the availability of the copy, which will probably undergo the exact same extensive scrutiny as the layout did.

More in this category: « Muan, Chocolate bar